Today, AI can help in generating artistic visuals and captions tailor-made for various formats—and even humanize content to sound more pure and aligned together with your brand’s voice. Make the most of Instagram’s built-in modifying options to improve your photos and maintain your feed trying constant. Instagram has emerged as a transformative platform for businesses looking to join with their audience and construct a strong on-line presence. With its visually appealing platform and diverse user base, Instagram as a marketing device has become a key strategy for manufacturers across industries. Instead of submit by publish, you’ll have the ability to even seize your users’ attention by posting a narrative advert a couple of times a day.
And we give you the interpretation you should perceive what all of it means. All with the target of providing your model with accurate data that may assist every eCommerce or Social Media manager refine their Instagram advertising technique. Outfy is an AI-powered social media automation software designed primarily for eCommerce companies.
A constant look and feel will assist your corporation stand out from the crowd and enhance recognition in a crowded feed. Plus, it’s still one of many fastest growing social media platforms. Consistent posting is important to a successful Instagram advertising campaign.
First of all, targets for Instagram should be concise, corresponding to rising your income by 10%. Those goals should have clear dates, as you should try to have a transparent understanding of the clear date of accelerating your income over the subsequent six years. Lastly, throughout your goal-setting, you must include certain actions that may help you achieve them. The final objective of any kind of business is to grow sales, and eCommerce stores can enhance their income thanks to the broad opportunities that Instagram suggests.
Choose a model whose target market intently resembles your personal, and you’ll find you probably can drive a ton of business with this mutual relationship. If you need to maximize your probabilities at a sale, contemplate including a limited-time provide or low cost to your ads. Giving folks a purpose they need to act or purchase now quite than later is an effective way to enhance the conversion fee of your ads.
Simply sharing one Story every different day and ready round for Insta fame to arrive isn’t going to work. If you truly wish to make Stories a key a half of your advertising strategy, you will want to publish constantly. You can publish several Stories in succession or at varied occasions in the course of the day, and further improve your reach on Instagram.
In order to succeed in a wider and more particular audience, take into consideration experimenting with Instagram promoting. Make use of the platform’s advert targeting features to focus on particular demographics with your ads. You can method influencers together with your product to target and generate leads from their followers and you’ll get a sooner conversion rate as in comparison with normal sponsored adverts. Instagram provides lots of features to draw and attain new audiences.
All of because of this your social media advertising strategy should be a living doc that you just evaluate and modify as wanted. Refer to it often to stay on monitor, however don’t be afraid to make modifications in order that it higher reflects new targets, marketing tools, or plans. You also can use this data to check totally different posts, social advertising campaigns, and methods against each other. Constant testing permits you to perceive what works and what doesn’t, so you probably can refine your social media advertising plan in real time.
You’re probably not on Instagram just to create — you also need to build relationships, discover your tribe, and assist your audience. Thankfully, Instagram has various features that make engaging together with your community extra enjoyable and interactive. My favorite factor about Instagram is its versatility (especially compared to different social media platforms). You can publish short-form video content material, disappearing Instagram Stories, notes, carousels, broadcast messages, and much more. Instagram is also working to create more creator and business-friendly instruments (like unlockable reels to experiment with your video content). So it’s nice for ecommerce and service-based businesses that want to reach and promote to their viewers.
Highlights stay in your profile until you remove them, and you’ll have as many highlights as you’d like. Just faucet and hold that spotlight in your profile to edit or remove a spotlight. As of 2025, movies on Stories could be as much as 60 seconds long, however the usual story size is 15 seconds. Previously, longer videos have been automatically cut up into 15-second clips, however the up to date restrict permits for a steady 60-second video to be posted as a single piece.
Discover important Instagram advertising tips to boost engagement and gross sales, together with utilizing enterprise accounts, hashtags, optimum posting instances, and Instagram Shopping. Instagram is the place creativity meets commerce, offering companies and creators a robust platform to connect with millions. With features like Reels, Stories, and Shopping, it’s the last word software to construct your model, engage your viewers, and drive actual results.
It’s been confirmed time and time again to lower engagement and do the alternative of what the enterprise is trying to do — generate curiosity and enterprise. Curalate is a device that analyzes and shares potential user-generated content material with brands so they can simply bulk up their content material calendar. It uses an affiliated device Like2Buy to curate posts added via that hyperlink and put them in entrance of the brands tagged so they can simply repost the photographs onto their own profiles.
This way, you’ll have the ability to ensure that your content material technique is simply geared toward people who are really excited about your product or service. This is far more efficient than advertising out into the void hoping that something resonates to anyone. Instagram enterprise profiles give you entry to options like analytics, paid partnerships, CTA buttons and extra. This provides you with the option to focus on further information about your corporation in your Instagram bio.
This means that they’re spread skinny and extensive throughout the community. The engagement rate on their hashtag is comparatively low as a end result of using their hashtag is so widespread. Our measure of distinctive hashtag attain tells us of the potential of a brand’s hashtag to reach distinctive customers. In order to measure how manufacturers can maximise their exposure to distinctive users, then we have to look at a metric that we call ‘unique hashtag reach’.
Whether you’re a small enterprise or a large company, Instagram offers a platform to showcase your products, share engaging content, and construct significant relationships together with your prospects. Use social media advertising to promote your business, increase visibility, build belief, and support clients. Social media allows you to monitor conversations in real-time and reply questions or issues from your audience promptly.
The Instagram algorithm determines which content to point out to individuals based on a quantity of elements. It seems at things like how in style a post is, who posted it and when. Based on this, it displays the content material to people who discover themselves most likely to take pleasure in it primarily based on their past interactions. And in fact, rising your Instagram followers additionally means showing up day after day. When and how often you publish your content material matters in relation to engagement.
Follow trending music and themes and attempt to use these on your own Instagram publish. If your reels begin trending, you’ll get a lot more attain and a lot more Instagram engagement. Though you won’t necessarily be out to vary the advertising game, think about partnering with different brands whose merchandise complement your personal to run joint advertising campaigns. As a marketer, one of the best trends of social media is the best way it drastically increases the variety of collaborations between brands.
There is little question Instagram could be extremely advantageous in your eCommerce retailer if only you implement effective and well-thought-out methods. In the following half, we’re going to offer some methods that assist online stores get more exposure on that channel. This may be a good way to get your supporters participating along with your Instagram profile and to spice up your sales. You might use highlight covers to showcase your totally different services and products. You could highlight your group, your premises, occasions you’ve run, or anything else that may add more worth to your Instagram web page. Instagram Story spotlight covers can make a big distinction to your Instagram bio.
Buffer’s free AI-powered hashtag generator may help you give you relevant Instagram hashtags on your posts. When you’re in step considered one of forming your objectives, you’ll routinely understand which metrics replicate the success of your objectives. Almost every video was based off of a comment from a previous video,” says Ian Evans, a half of the organic social team at tl;dv. While scheduling your posts, you may surprise when precisely they want to go reside. At Buffer, we analyzed greater than two million posts to seek out out the best time to post on Instagram. But we all get content material concepts randomly — while strolling the dog, writing an e mail, or interacting with our viewers.
Content calendars may help you intend what type of content to share and when. Then you can create content for a month or more at a time and schedule it with a social scheduling tool like Buffer or Hootsuite. Success in Instagram advertising means greater engagement charges, a bigger customer following, and elevated gross sales. If you’ve read any of the statistics about the success of Instagram advertising, you’re doubtless on the lookout for methods to get began.
Interactive parts like stickers, polls, quizzes, and hyperlink swipe-ups rework passive scrolling into active participation. These options are actually important elements of any successful Instagram Story technique in 2025. In this article, we shared several efficient Instagram ways in your eCommerce retailer. When creating any type of content material, we discussed how you must go to your brand voice and make your Instagram feed unique and authentic.
Make sure to provide credit to the user who initially posted it, too. Your Live broadcast can take a couple of totally different codecs – a few that work well are Q Customer acquisition can cost you, so emerging manufacturers have to study new ways to generate buzz and engagement with out value (hello, User Generated Content strategy). Looking at their Instagram, it’s very clear that they are in the game of actively encouraging hashtag use from clients to be featured on their Instagram account.
To begin a live video stream, open the Instagram digital camera, swipe to the Live setting, and click the button to Start Live Video. It creates smooth, time-lapse videos with built-in stabilization. To create your own Hyperlapse movies, download the app and give it to entry your digital camera. Once you’re accomplished recording, you can select a playback speed between 1x and 12x. Save the ultimate Hyperlapse video to your digicam roll to upload later.
Instagram profile photos are automatically cropped into a circle, so leave room around the corners of your image. While auditing your competitors’ content, take observe of any alternatives they might’ve missed. Adding distinctive content material into the combo will help your business to stand out from the remainder.
Ultimately, your strategy ought to permit you to reach as many people through social media as attainable, and you can’t do this by specializing in only one platform. Compelling content material is the guts of a profitable Instagram technique — it’s not simply the king, it’s the complete kingdom, where storytelling and authenticity matter extra than simply product photos. Successful SMBs on Instagram don’t simply sell their merchandise — they create immersive brand experiences that hold followers coming back. It suggests users like 5 posts, comment on three posts and observe one new account every single day to extend their visibility. Although it definitely doesn’t guarantee success, preserving your account active and engaged is a great way to obtain more engagement. Dash Social has a simple, clean interface and places all of its sophisticated instruments entrance and middle, making content administration simple and intuitive.
Set a day by day spend finances or a lifetime finances for the advert and indicate start and end dates in your campaign. You can see all of the posts you’ve Liked in your Instagram settings menu. (Remember, tap the three lines within the top right corner of your profile and click Settings on the bottom.) From there, click on Account Posts You’ve Liked. Aim to make use of one to four hashtags to avoid overwhelming your viewers and making your captions exhausting to learn. If you already have a hashtag in mind, you could also use this page to search out well-liked, associated hashtags. Just type the hashtag in the search bar, and filter your outcomes by Tags to see what quantity of posts have used that hashtag in addition to different associated hashtags.
But, you can undoubtedly share hyperlinks in your Stories so take advantage of it. Use hyperlinks whenever related and attainable to drive those all-important conversions. Once you’re done, your spotlight will seem as a circle in your profile that performs as a stand-alone story when someone faucets it.
No matter where you are in your journey as a business owner, you could get started with Starter Suite free of charge — the CRM made for progress. See results from day one with a CRM designed for SMBs — the all-in-one suite for productiveness. Salesforce’s Instagram is all about sharing success stories, trade ideas, and behind-the-scenes moments.
These ads ought to be participating and attention-grabbing, not one thing customers simply scroll previous. Peachy Den is conscious of tips on how to make a splash with content material featuring new drops and limited restocks of its enjoyable everyday trend. Its robust group by no means misses a possibility to ask the model for certain colorways or restocks and its remark section acts as a focus group of its most passionate fans. They share pictures of celebrities to add a layer of aspiration to its feed. Analyze when your viewers is most active, and schedule posts accordingly to launch when more individuals are going to see them. Strong captions that encourage responses, trending hashtags that boost discoverability, and interactive components like polls, Q
VSCO is also one other popular enhancing app with numerous free filters that resemble well-liked movie stocks. To immediately improve your photo composition, turn in your camera grid traces. Aim to put your topic at the intersection of one set of vertical and horizontal traces. This approach, generally identified as the rule of thirds, is well-liked among painters, illustrators, and photographers.
Though social media advertising has many shifting components, SMART goals provide you with a starting point, as well as a way to examine in and make adjustments as needed. Once you’ve identified your target audience, it’s essential to maintain up to date with their pursuits and to implement a social listening technique to grasp their needs and needs. But understanding and organizing your audience can help you ship the proper message to the right folks and extra successfully meet your marketing objectives. Jainy Patel is a content strategist who makes a speciality of omnichannel communication options. She develops revolutionary advertising methods that unify messaging across various channels, ensuring a consistent and interesting customer journey.
As a end result, you have to put your Instagram entrance and center across your different advertising channels. Also, the timing of your posts impacts how probably your followers are to see them. For reference, listed right here are the greatest occasions to submit on Instagram based on Sprout’s analysis. With 2,000 characters to work with, you actually have inventive freedom. However, you’ll discover that many businesses take a “less is more” strategy to their Instagram captions. In fact, memes and image macros are a method to break up the monotony of your feed and engage your followers on a private stage.
It doesn’t matter in case you have probably the most engaging content if your hooks can’t grab attention. Once your follower count will increase, you’ll figure out what works and settle into, as Evans puts it, an “energy.” But until then, attempt different things to see what feels like you. Yes, you’ll nonetheless have a set of brand name values to stick to, however when it comes to content material, you’ve a lot of room to experiment to start with. For instance, when you repeatedly get a function or product request, it might possibly justify constructing something new.
Keeping it participating with a combination of inspiration, innovation, and neighborhood highlights. Sign up for the latest insights and best practices to raise your social advertising, commerce, and care. See how Emplifi can help your team cut by way of the noise and lead with confidence by getting a personalised demo. You’ve received your numbers, however how do they stack as a lot as the competition in your industry? Industry benchmarks are an effective way to evaluate your efficiency in opposition to other companies in your category. But, when you publish too little, you risk trying like you’re not worth following.
We’ll start with the one technique that I can assure will assist you to get more followers, engage your fanbase, and drive gross sales through Instagram. Get In Shape For Women participated in a 90-day marketing pilot program to generate customer leads and enhance model awareness affordably. And when we crunch the numbers by way of our mathematical mannequin, we see that a model can’t expect a mean engagement rate larger than zero.26% on photographs that use their very own hashtag.
If you don’t set dates or a lifetime price range, your advert will run indefinitely on the every day price range you allocate. To create your ad, select a current Instagram submit you’d like to spice up or create a new one in Facebook Ad Manager. If you haven’t run advertisements by way of Facebook earlier than, you’ll first must arrange an account. You’ll additionally need to claim your Instagram Business account to link it to your Facebook page. You can also track Instagram impressions, spend, and engagement on advert campaigns by way of Facebook’s Ad Manager.
It’s essential to remember that at the core of social media, you’re implementing your customer service philosophy. Establish the tone and look of your brand to be positive that the fabric you produce reflects who you would possibly be. This entails choosing a tone of voice, photograph style, and color scheme that appeals to your meant viewers. Before you exit to market your goods on Instagram, you should build your profile.
Creating Reels is simple, put together several pictures or uploading a video from your camera roll. Instagram even lets you shoot videos natively to share as a Reel. Let’s highlight some specific Instagram advertising suggestions that showcase the forms of content that crush it.
Tap the button again to pause the recording and change to a new scene. To view how much time is left obtainable to report in the Reel, examine the progress bar on the prime of the display screen. Instagram also allows you to upload videos — as long as they’re a minute or less in length. Facetune 2 is a free enhancing app that allows you to apply effects like HDR and tonal distinction in addition to adjust brightness, contrast, and saturation.
Showcase your choices with a product photograph and add text (either on the photograph or in the caption) that highlights a suggestion or coupon code. If you wish to drive gross sales through Instagram, it’s necessary that you just have interaction followers with content that turns them into lively viewers, somewhat than passive scrollers. One of the most straightforward ways you’ll be able to drive sales for your corporation through Instagram is by creating advertisements in your merchandise that link to your eCommerce retailer or web site.
These Instagram marketing suggestions will help you set up a robust foundation before you get into the details. There could also be a number of stories you wish to remember (since they disappear in 24 hours). You can create highlights in your profile, allowing customers to relive a few of your best content, promotions, and other content material they might have enjoyed.
Track key metrics such as reach, engagement, follower growth, and conversion rates. Use these insights to determine what works and what wants enchancment. Adjust your strategy primarily based on data, experimenting with completely different content material types, posting instances, and promotional approaches to optimize outcomes. Instagram advertising supplies a singular alternative to connect with a massive viewers and drive business outcomes.
Moreover, you can suggest influencers to promote your customer referral program and encourage their followers to join that program, and suggest your eCommerce brand to others. Also, do not forget to incorporate a branded hashtag to reach and engage your target market. Moreover, the bio can contain links that will direct to your eCommerce website from the place customers can make a purchase. The two best-performing types of hashtags for companies are native hashtags (
Social media marketing is important for any business that desires to face out. Your competition is using social media to succeed in new customers, so it’s time for you to enhance your efforts. Mailchimp makes it easy to market on social media by offering content material creation instruments to assist you build targeted ads. You can also use our social media marketing tools to schedule posts and publish on the proper time. Instagram is considered one of the world’s most popular social media platforms, bringing people collectively via pictures, videos, and stories.
Though hashtag contests are superior, requiring entrants to upload a photo with a branded hashtag to their profile can typically be too big of an ask. Profile photograph – It is often best practice to make use of a company emblem as the profile picture for brand recognition. Keep in thoughts the profile photograph is cropped and appears as a round image that is 150 x one hundred fifty pixels. We can’t say for sure, but we do know that they’re some of the finest examples out there of a winning Instagram advertising strategy.
And whereas that method may fit generally (lucky!), it’s not the best method to lay the groundwork for success. Setting goals ensures you’re intentional and sensible together with your Instagram marketing efforts. Instagram Reels are the best method to improve your Instagram attain. According to Buffer’s evaluation of 4 million posts, reels see 36% more reach than different submit types. There are a few prerequisites you must verify off before you begin implementing your Instagram marketing strategy to set yourself up for success.
Instead, it increasingly favors authentic content that creates genuine connections. By focusing on constructing relationships along with your audience and creating valuable, unique content material, you’ll develop an Instagram strategy that continues to be efficient no matter algorithm adjustments. The greatest social media strategies stability various sorts of content material to maintain audiences engaged. By auditing and optimizing often, you’ll guarantee your technique is built on a framework that supports growth, engagement, and results. You also can use a branded hashtag or launch-specific hashtags to track your posts and user-generated content out of your audience.
Instagram is a visible platform, so your Instagram feed has got to look good. Always take into consideration your aesthetic, and try to preserve this with all your Instagram posts. You can customise your Instagram store with totally different themes, collections, and curated products. You can embody product pages in your Instagram store, similar to you would have on your online store. Put together an superior prize bundle that includes each of your merchandise (and possibly a couple of different goodies), and get your contest running!
To successfully use Instagram for enterprise advertising, you want to set up your profile as knowledgeable account and potentially integrate e-commerce options like Instagram Shopping. Brand identification is what helps individuals hook up with your small business and sets you aside from your rivals. This implies that all advertising, including print, digital, and social media, must be constant. A good strategy is to permit 1 hour a day to speak along with your viewers on social media. However, if there are urgent concerns, you must always take the time to respond promptly.
Native Instagram insights are nice, but they often provide particulars in a scattered method. You can dive deep right into a post’s efficiency, however the UI is different from the separate analytics tab. Over time, you’ll have a clearer picture of which kind of posts gasoline Instagram growth on your account. Keep a wholesome mix of tales, notes, and broadcast channel activity, too.
Surveys may also be a good way to learn how well your social media strategy is working. Ask your followers, e-mail listing, and web site guests whether you’re assembly their needs and expectations and what they’d wish to see extra of. Once this data begins coming in, use it to re-evaluate your social media advertising strategies frequently. Maybe one of your opponents is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You may wish to give attention to the social media platforms the place your viewers is underserved, somewhat than making an attempt to win fans away from a dominant player.
This alone is reason enough to follow Instagram advertising — you’ll surely find your target audience searching on this social media platform. Give your viewers what they need, whether it’s an article to learn, an interesting fact, a useful tip or an inspirational quote. Whatever you do, you don’t wish to be continually selling your self and your own firm.
Instagram marketing must be fully integrated into broader enterprise objectives and initiatives, in any other case your content won’t be serving a function other than existing. This also comes because the “cord” has been all however reduce and audiences are actually using social media for his or her daily dose of leisure. Brands which would possibly be good at growing viral content material earn hundreds of thousands of dollars worth of brand name awareness and earned press and it typically comes down to a ten-second clip filmed on an iPhone. Anyone can find success on Instagram with the right blend of authenticity, strategic tactics and of course, a little luck.
For a comprehensive guide to getting more followers for your corporation on Instagram, try our weblog submit right here. After you identify your Instagram viewers, do a aggressive evaluation to see what different entrepreneurs in your subject are posting. Even with all these Instagram statistics, you may still be unsure of tips on how to get started. We know the platform can be a little intimidating at first, and that’s why we’ve created this information. “Everyone” contains individuals, pets, and, you guessed it, businesses.
Similarly, with the growth in AI instruments, the human component of Instagram advertising has turn into extra important. You can even add a call to motion in your Instagram captions to ask your Instagram followers to follow you on another channel or view your full publish on a unique network. Use a mix of ultra-popular and area of interest Instagram hashtags to improve your chances of rating and getting found.
Apps like Quipio and Typic might help you add textual content to pictures in a method that’s consistent with your model pointers. As you start to explore the platform, you’ll see there are numerous sorts of images you’ll find a way to post to your account. Take observe of any ideas or styles you assume would work well in your model. Adding Additional Instagram Accounts — Add up to 5 accounts and change between them without logging out and in.
For example, should you personal the account Nike Women and you need to attract followers who are energetic ladies, you’re going to need to search issues like You might have the impulse to submit on as many platforms as attainable, but this could really derail your social media marketing technique. For instance, if you’re attempting to focus on people who find themselves over 50 years of age, you’ll find that most of your viewers is on Facebook, so it’s not as worthwhile to prioritize Instagram.
Instead of simply writing an Instagram bio and going straight to your feed, you ought to use highlight covers to disclose more about your model and preserve your best Stories. This is a kind of small Instagram advertising tips that can go a long way. Simply use Instagram reside and incorporate your product tags into your broadcast. Viewers can then learn about your merchandise and go straight from your broadcast to checkout. It may be powerful to get folks out of your Instagram page to your web site with out the assistance of adverts or through your story.
Depending on your audience, many of them may use Facebook, Instagram, and TikTok throughout the day, supplying you with three alternatives to get your content material in entrance of them. Social media apps to know embody Instagram, Facebook, TikTok, LinkedIn, and X. However, investing in a method for all of those platforms isn’t needed. Instead, think about the apps your customers are most likely to make use of. To excel in social media marketing, it’s necessary to create targets that guide your efforts. The SMART goal strategy supplies a helpful framework to create foundational targets and meet your general aims.
Establish clear, measurable objectives in your Instagram presence, such as growing brand awareness, driving web site traffic, or boosting sales. Use this strategy to make sure objectives are particular, measurable, achievable, related, and time-bound. Setting up an Instagram Shop lets you tag merchandise instantly in your posts and stories, making it simpler for customers to purchase from you without leaving the app.
Never neglect in regards to the social factor in relation to Instagram marketing. Continuing on with what I mentioned earlier about leveraging totally different types of content, Instagram Live is an awesome avenue to explore when you have the fanbase to do it. It’s a nice way to interact with your followers on a more personal stage. This is a good way to leverage your stories to instantly increase your sales.
Users can browse and buy with out leaving the app, making the expertise seamless. You also can tap “View Insights” instantly beneath every publish, reel, or story to see content-specific performance. This data-driven approach allows you to adapt quickly as the algorithm evolves. This diversification ensures you’re optimizing for every of Instagram’s algorithms rather than focusing solely on one content floor. Ensure your content calendar includes the optimal mix for your brand. Using a software or system to trace comments, DMs, and mentions of your brand ensures that you can maintain that back-and-forth relationship with clients.
No intervention needed, whether or not it’s 2 am or 2 pm, Monday or Sunday – and no matter the time zone. Instagram Insights lets you dive into the information and understand the efficiency of your Stories higher (within 14 days of posting). In 2025, using stickers is an essential method to optimize engagement and work with the Instagram algorithm. After uploading your photograph or video to Stories, faucet the square smiley icon at the prime to begin including stickers to your Stories. Customer support representatives should assist your eCommerce store to build robust, effective communication with them. But you can also implement Instagram chatbots which can give solutions to customers’ concerns without them leaving the platform.
Because reside streaming faucets into your followers’ fear of missing out (FOMO), you can reach more individuals at a time. Live streaming also allows you to be more personal with your viewers and give them insight into your small business and its merchandise to construct trust. Success on social media is a matter of posting compelling, partaking content consistently.
Remember, your Facebook Page will already be linked to your Instagram if you set up an Instagram business profile. Simply create hashtags using characters, numbers, or emojis; you presumably can add up to thirty to the caption. Just keep in mind — your account have to be public in your posts to look on hashtag feeds. To start posting, download the IGTV app, create a channel, and upload a video between 15 seconds and 10 minutes in length.
Adobe Lightroom is amongst the hottest video enhancing apps and helps entrepreneurs produce visually appealing photographs for Instagram. Using the best Instagram marketing device can help you simplify your content material technique, get out of boring spreadsheets and have more time to spend on the creative work you enjoy doing. Below, we’ve highlighted a quantity of instruments, in addition to Instagram’s native instruments and described how they can make your Instagram advertising strategy simpler to execute and extra successful overall. Static posts are the bread and butter of Instagram; single, non-moving photographs that you just see immediately on your feed.